Evaluation

What are the strengths of the visual communication? Why?

The main strengths are the photos I’ve used because they are colourful and eye-catching. The typeface I used, Halis Grotesque, means “pure, clean.” http://www.myfonts.com/fonts/ahmet-altun/halis-gr/ I think it looks simple and modern and would appeal to the audience.

What are the weaknesses of the visual communication? Why?

The advertorial may not appeal to everyone. Some may think it doesn’t contain enough information.

In what ways could the piece be mis-read or mis-understood by the audience? Be specific about who the audience is.

Broadly speaking the audience is anyone who lives in the Tunbridge Wells area and anyone who is interested in skating. The picture of the rink, which was taken when it wasn’t busy, may be misread in the sense that people might take it to mean that it is always almost empty. They might be surprised if they visited on a Saturday afternoon when more people are there.

What signifies or represents anything to the viewer?

I kept the design minimal so it doesn’t look tacky. I used a typeface that is quite striking, modern and trendy. I also wanted to invoke the Christmas spirit, without resorting to clichés and imply a lifestyle by showing a delicious chocolate treat and mentioning mulled wine. I showed the pink and blue tree to invoke the idea of the surrounding being transformed into something you would never normally see in nature.

In what practical ways could the piece be developed or improved?

I think there are many ways in which it could be developed. I could make more spreads; a spread showing testimonials about how people enjoyed their skating experience. More pictures of real people on the rink would be good. A website design would be good because it could contain a gallery of photos.

2) Reflection of own working practices:

Be very honest with yourself in this section. Please feel free to approach a member of staff for help finding ways to develop skills.

How was my time keeping?

My time keeping was good but I think I still need to improve on this.

How was my analysis of the brief?

I wrote my own brief. The tutors advised me to change the brief slightly to designing an advertorial as opposed to a magazine spread. After I’d asked some questions about designing an advertorial I knew exactly what I needed to do.

How was my research?

I did a lot of research into typefaces which was useful because I like to use up-to-date trendy type. I researched into inspiration for my brief, magazine spreads, design trends, asked the tutors questions and looked at a book.

How did I use research to generate and develop ideas?

By looking at the different spreads I got an idea of the type of thing I wanted and what I didn’t want. I put down on the page all the elements I wanted which in this case was quite simple as the canvas is A5.

How did I use evaluations to help with my ideas generation and development?

Whenever I came up with an idea I asked the tutor for feedback and this shaped the final outcome. An example of this would be at the crit when I showed the tutors and the class my ideas. The tutor said that I should design an advertorial, that it should be smaller than a normal magazine spread and that it wouldn’t need as much text as a normal spread. I got feedback on all my ideas which was very helpful and I made the necessary changes.

How did I use experimentation during the project? How can I make this more effective?

I experimented with a lot of different photos to try to find the right one for my front cover. Next time I could try to use my own photography for a front cover. This may involve finding models and setting up a photo shoot.

What parts of the project did I enjoy most? Why was this the case?

I enjoyed putting the pages together for the mock-up because I was so happy with the result.

What parts of the project did I enjoy least? Why was this the case?

Standing out in the cold to take the photos wasn’t particularly enjoyable, although, of course, it was worthwhile. I had problems printing, in the sense that I realised I’d made the canvases the wrong size which meant re-sizing and re-positioning everything for six spreads. I wasn’t happy about that at all!

What areas inspired me? Why was this the case? How could I follow these up?

I found the mock ups inspiring. They look so good that it made me want to make more designs so I could mock them up. I found the changes I made to the final spreads inspiring i.e. the way the type is placed. In the future I can always try to mock-up my final designs.

What areas were challenging or difficult? Why was this the case?

Making designs for the front cover was the part I struggled with. It was good though because it gave me a chance to learn something new and use my brain.

How can I go about developing and improving the parts I found difficult?

I think I need to practice making designs for front covers so I have a reserve of skills and methods to use when I make one next time.

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