Use of White Type –

I noticed that the designers use white type regardless of the background colour. I can see what it says but some people may prefer the letters to be clearer and easier to read.
Art and culture white type

Here again I see white type. The first word isn’t very easy to read. The second word is fine.
white type
I am always puzzled when designers use white type with a light coloured background. Perhaps I should ask my tutor why they do this. I suppose it’s because they want to keep the colour scheme of their brand consistent. To keep the brand recognisable to the viewer.


One thought on “Use of White Type –

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