I think its really clever here where the advertising is contained within the grid. Its hard to differentiate between the articles and the advertising. This is clever because it stops the style of the website being compromised.
Here is the front page again, I was surprised to see this advertising as it wasn’t there previously. I think it would be acceptable to have this much advertising for a period of time. If it was there permanently I think it would look tacky and kill the ‘cool’ vibe.
Here is the front page and you can see it has changed once again. If you click the play symbol, the video does actually play which is good. This advert is quite big. Again I think it is acceptable to have this advert here for a period of time. If it was there permanently I think it would definitely spoil the front page because it takes up so much space.