The brief states that social media icons may be used. I found this image by chance so I’m adding it for inspiration.
I do not have a link for this image unfortunately. I think it may have come from a site belonging to Kalyn Braun such as http://instagram.com/KalynBraun.
Again here I can see a feminine floral background on some of the icons. I noted the use of a floral design in my post called ‘Inspiration from Instagram – Lateral Thinking‘ So I think I’ve found a current design trend.
The other thing that caught my attention is the brightly coloured Twitter icon. I thought it was clever that the designer just changed the background colour to pink. It gives the icon a personalised feel. I thought the same thing about the Facebook icon. These icons still look like their traditional equivalents so you can still recognise them. They’re just more fun and eye-catching.
This is the website of Sigma cosmetics. I noticed social media icons in the top right hand corner. My first thought was that they looked tidy up there. They look small.
I went back to see the Sigma website today and they had changed their design! I wasn’t expecting that.
Now the icons are all pink. Perhaps they feel it gives the site a more uniform overall feel. The colours in their logo are pink, white and black so perhaps they want to promote their own brand colours instead of the colours of other brands.
For each individual product there are social media icons. Again they are quite small but I think that’s fine as the designer wants to sell the product, not the icons.
Currently I’m looking to design a site aimed at men and women so I don’t think I will be using that many floral backgrounds. However, I am researching at this point. I haven’t decided exactly what content my site will have yet. As I said before, I like the idea of the unexpected.
I like the idea of icon customisation, either by using different backgrounds or by using the same colour scheme for all the icons. I think I would like to do this for my site but the real crunch will be IF I have enough time or not. I have made icons before and it may be too time consuming for this project.
I know I return to sites where I can expect to see something new every time. Making changes to social icons keeps things interesting for the viewer. As long as the icon can still be recognised then I don’t see a problem.
I also think it’s really clever that Sigma used other site’s icons to promote its own brand colours.