MAC Scene Spotted

I got this in my email this morning and thought it would be great for inspiration for my project.
Scene
http://www.maccosmetics.co.uk/

I thought it would be a good idea to find the typeface that was used. I used Photoshop to manipulate the image so only the type would be visible. Here is the image I uploaded to both http://www.myfonts.com/ and http://www.whatfontis.com/
mac1
Here are the results from myfonts.com
SAO PAULO
http://www.myfonts.com/

Here are the results from whatfontis.com
SAO PAULO2
http://www.whatfontis.com/

SAO PAULO3
http://www.whatfontis.com/

Here is some information on this font family.
SAO PAULO4
http://www.myfonts.com/fonts/adobe/din-schriften/

The page tells me that MAC is in collaboration with Dazed Digital so I searched for that.
dazed
http://www.dazeddigital.com/

I searched for MAC on the site and found this. The site says ‘what makes ZZK special is it looks and sounds like Argentina. It’s authentic, original, home-grown culture. ZZK for me continues the long lineage of avant-garde forward thinking art and music that Buenos Aires has been breeding for decades.’
zzk
http://www.dazeddigital.com/music/article/15907/1/cumbia%E2%80%99s-avant-hard-beat-lives-on-digitally

‘ZZK Records is a homegrown record label and artist collective born out of the Zizek Club nights in Buenos Aires, Argentina.’
https://soundcloud.com/zzkrecords

Conclusion
I really like the idea of making some graphics like the three images I have posted here. MAC are very clever to approach their advertising like this.

I may return to these pieces at a later date to make a more detailed PMI.

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