MAC Scene Spotted

I got this in my email this morning and thought it would be great for inspiration for my project.

I thought it would be a good idea to find the typeface that was used. I used Photoshop to manipulate the image so only the type would be visible. Here is the image I uploaded to both and
Here are the results from

Here are the results from


Here is some information on this font family.

The page tells me that MAC is in collaboration with Dazed Digital so I searched for that.

I searched for MAC on the site and found this. The site says ‘what makes ZZK special is it looks and sounds like Argentina. It’s authentic, original, home-grown culture. ZZK for me continues the long lineage of avant-garde forward thinking art and music that Buenos Aires has been breeding for decades.’

‘ZZK Records is a homegrown record label and artist collective born out of the Zizek Club nights in Buenos Aires, Argentina.’

I really like the idea of making some graphics like the three images I have posted here. MAC are very clever to approach their advertising like this.

I may return to these pieces at a later date to make a more detailed PMI.

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